A Snowdog is for life... not just for auction

Repair and restoration specialists Magicman help Martlets prepare Snowdogs by the Sea for a fund-raising auction. 

For 10 weeks, 44 eye-catching giant dog sculptures inspired by the much loved animated short film, The Snowman ™ and The Snowdog, have been displayed around Brighton and Hove. Their purpose to raise money for and the profile of Martlets Hospice. A 45th sculpture was installed on the concourse of Victoria Station in London.

Each colourful Snowdog has a name, was individually decorated by an artist and sponsored by a local business or celebrity. Collectively they formed a public art trail called Snowdogs by the Sea which began with RYCA designed and 80s boom box inspired Boomer, a silver and black Snowdog complete with a tape deck and active speakers, at the Big Beach Café, owned by its sponsor Fat Boy Slim. Others include Lola, Pebbles, Marty, the Bowie tribute Bow Wow and the chrome covered Gizmo.

Now the unique sculptures have been removed from display and are to be auctioned on Tuesday December 6th at 7 pm to raise vital funds for the Martlets Hospice. It will be the first and last time that all Snowdog sculptures will be displayed together with the exception of the one, a sandcastle featuring The Snowman and The Snowdog that was positioned near Brighton Marina.

Snowdogs by the Sea get ready for fund-raiser

Before they can be put on sale, many of the Snowdogs require a bit of TLC thanks to their two months exposure to the elements and a much too enthusiastic reception from the public, some of whom have gone further than the obligatory selfie. Many sculptures have been climbed on, sat on, ridden and at times just hugged a little too intensely. And not always by children.

This is why Magicman offered their services. They are an innovative company that specialises in repairing damage to all types of hard surfaces – wood, metal, uPVC, ceramic, laminate, stone, marble, glass and now even Snowdogs - who just happen to be headquartered in Brighton and Hove.

As the recognised leading hard surface repair company in the UK, they were best placed to offer their expertise and experience in restoring almost any hard surface using their colour matching techniques. Magicman’s Head of Technical Services, and Stephen Shaw, Head Trainer at the Magicman Training Academy donated their time and expertise to help bring some individuals back from stray dog chic to best in show.

Magicman technicians show Snowdog Horatio some TLC

Martlets project manager Sarah Harvey said of Magicman’s contribution:

“We are so grateful to the Magicman team for helping us to restore our Snowdogs ready for our Farewell Weekend and Auction. All of our 44 Snowdogs have had an intensive groom, with some of our dogs requiring a bit more attention. The Magicman team have donated their time and expertise free of charge. We have been just overwhelmed by the support of our community and local business, together we have created such a successful Snowdogs by the Sea campaign and raised much need funds for Martlets Hospice.“

Several staff at Magicman have a direct connection with Martlets. Friends, family and even a former member of staff have all received care from the hospice. We were grateful for the opportunity to help.

Magicman Group CEO Mark Henderson said:

“The Snowdogs by the Sea art trail has had such a positive impact on the city, there was even one placed just around the corner from our head office which caught our attention. We were keen to get involved in the project and delighted to offer our expertise to assist with repairs before the Snowdogs are auctioned off to raise money for a fantastic local charity, the Martlets Hospice.”

A ticketed event takes place at Brighton Dome Corn Exchange on Tuesday 6th December at 7pm. Tickets are £20 and in limited supply. Interested parties can register their interest by emailing [email protected] or from 6:15pm at the venue immediately prior to the auction.

Useful links:

Snowdogs auction snowdogauction.co.uk
Snowdogs by the Sea snowdogsbythesea.co.uk